Leba Ethnic Media specialise in the placement of advertising in multicultural media in Australia. This includes, digital, social, wechat, press, radio and TV. Leba also provides professional translation and production of material in all formats in over 120 languages. Leba also provide multicultural market information and can help determine the best communication plans for a client's needs.
Leba’s mission is to empower multicultural communities. They do this through the facilitation of a mutually beneficial interaction between Australia’s CALD media and advertisers through the supply of detailed media information, class leading systems and processes and outstanding service to suppliers and clients alike.
The multicultural media landscape is large and dynamic. The print market is made up of approximately 300 titles spanning 47 communities. A staggering 2.8 million copies of multicultural publications are printed each year. In the radio sector there are over 13,000 hours per week of multicultural radio programming broadcast in over 100 stations. Pay TV has 15 stations broadcasting in 7 languages totaling 2,520 hours of content each week. The digital landscape is the most dynamic with the print editions now available digitally across 70 titles and attracting a readership in excess of 600,000 per edition. There are over 100 Australian based multicultural websites serving over 26 million impressions per week. In any given week publications open and close, radio stations move or change their programming, websites and social sites change their details, not to mention rate and format changes occur.
Leba strive to be informed about this vast amount of information and have the most up to date database of current information. We are continually engaged in conversations with the media owners about the latest changes in their corner of the world.
Leba would arguably place more advertising in volume and diversity than any other advertiser, agency or other organization in the ethnic media sphere. Our passion for the CALD market is unparalleled. That’s why Leba.